I wanted to address the question of “can I have a landing page without a website?” because it keeps coming up with people that reach out to us.
The answer is, YES! you can absolutely have a landing page without first having a website, but let’s dive a little deeper into why.
Before you continue, if you aren’t sure if you fully understand what a landing page is, then read our article on that first.
Not only can you have a landing page without a website, but we believe that it could actually be a benefit to work with landing pages before you invest in a full website. This will become more clear when you consider what landing pages are made for and how they gradually improve the more visits they receive.
If you’re investing in creating a landing page, chances are it’s because you want to run some sort of advertising campaign to promote a service or product. Once you start pointing live traffic to your landing page, if you’re using a landing page platform, then you can easily setup A/B tests. These A/B tests allow you to split up your traffic between two different variations of your landing page which allows you to test certain aspects of the page like the headline, button text and colors. These tests will allow you to see which variations of the landing page convert the most visitors into leads, sales or sign ups. This data is super valuable when you decide it’s time to create your main website because you will no longer be building your website blindly with assumptions of what might work best from a content and design standpoint, but with real data that you know works and converts the most traffic into leads, sales or signups.
If you create a landing page before having a website, you can choose to set it up to be be your main temporary website.
Your page has to be accessible online so it has to have a URL. If you’re using one of the many landing page building platforms like Unbounce, then when you publish your landing page, they assign you a link that might look something like unbouncepages.com/your-landing-page-name . This link will allow visitors to pull up your landing page from any device. The problem is that it’s unprofessional to host your landing page off someone else’s domain name, so the best option is to purchase a domain name (.com) from a provider like Namecheap. This will cost you less than $10/year. Once you have the domain, you can connect your landing page to it which can double as your temporary website.
If you use your landing page as your temporary website it’s best to have two duplicated versions of it. The version that acts as your temporary website and the second version that acts as the actual landing page that you send your advertising traffic to. What we like to do is setup a subdomain on your domain name like get.yourwebsite.com where yourwebsite.com is your landing page acting as your temporary website and get.yourwebsite.com is your landing page that is only accessible from your advertising campaigns.
The reason it’s a good idea to split them up into two is so that you don’t mess up the analytics for your paid advertising campaign. When you run paid ads you want to know which leads came from the campaign so you know how successful (or unsuccessful) it is. Also you want to have accurate numbers when you run A/B tests so you only keep changes that produced more leads, sales or sign ups for you.